Intent Data
Our Services
First stage of any buyer is research stage, Businesses first search for the product and services that they are looking for thru online product and service research.
Google processes on average millions of search queries per day. Companies search through lot of websites for product and service review and price comparisons before making purchasing decision.
Content that customers are consuming gives understanding on behaviour and business actionable insights into the activities of key decision makers. For B2b companies, This intent gives you information to know who is currently in an active purchase process.
At Xtractin we provide B2b intent data with our cutting edge content library tracking.
What is Intent Data?
Intent data is data of buyer’s information which is collected through the category of content that they are consuming- This provides information on their purchasing interest.
We collect data of companies on their online research and content that they are researching and consuming, This is collected through website content libraries like review sites, Price comparison websites.
Intent Data for Sales?
Intent data gives wide range of information on your potential prospects, As this is collected based on content and website libraries that they are researching.
Sales will be lot more easier if you know and understand at what stage the buyer is at ex: – Buyer is Researching or verifying prices with the vendors.
Intent data is a powerful system for sales as it identifies accounts and customers based on product interest.
Intent Data for marketing?
Intent data for marketing provides marketers an approach which will save lot of time and dollars that they spend on marketing budget. Intent data helps marketers create campaigns to only accounts and customers who are searching for similar products or service that they offer.
It’s a cutting edge of high ROI approach as it gives information of kind of content and research that prospect is conducting in online world.
