Technographic data
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Technographic data is an identification process of kind of software’s companies use, this is collected through source check, Job posting and Manual verification.
Understanding technology stack usage of companies opens up enormous potential on account-based marketing.
This helps technology companies cater specific software or consulting solutions based on kind of software stack that company is using. Knowing which hardware, software and tools a company uses can help marketers roll out targeted account-based marketing campaigns.
An information of technographics is very helpful in every step of your account-based marketing.
What is Technographic data?
Technographic data is information about companies’ current technology usage. We live in an era where technology is core essence of our life. Companies use various technologies to make their work easier and this usage information is not made public, unless you use a research mechanism to identify
Steps to identify companies’ technographic information.
Technographic Examples
